In today’s day and age, digital transformation is an integral part of businesses of any size to stay
connected and pertinent in this super-competitive market. Nevertheless, it becomes difficult for
businesses running on more minor scales with limited resources and budgets.
That being said, one cannot ignore the advantages of using the right technologies in your
business. The right technology will help improve the business’s efficacy. It’ll help you improve
business performance with lower costs and an increase in productivity, which will thus make the
customer experience better, leading to booming profits.
connected and pertinent in this super-competitive market. Nevertheless, it becomes difficult for
businesses running on more minor scales with limited resources and budgets.
That being said, one cannot ignore the advantages of using the right technologies in your
business. The right technology will help improve the business’s efficacy. It’ll help you improve
business performance with lower costs and an increase in productivity, which will thus make the
customer experience better, leading to booming profits.
Many SMBs now believe digital transformation is vital to their organizational strategy. Also,
more than 80% of SMBs have already implemented digital transformation in their organizations.
It’s high time that we accept that a well-made and viable digital transformation strategy and its
implementation can help you achieve better results in your business growth.
Digital transformation doesn’t need to be complicated in order to be effective. You can simplify
implementation by focusing on initiatives that yield the highest ROI. It’s also essential to ensure
that employees are aligned with objectives.
Here are a few ideas to implement a digital transformation strategy for SMBs
Collaboration is a MUST!
Many digital transformation initiatives seek to improve operational efficacy across the entire
company or create a customer-centric organization. As such, they are breaking down silos, and
ensuring that internal departments can collaborate seamlessly is the key to success. It is
imperative to equally involve all stakeholders across the organization so there can be a maximum
contribution to the initiatives. It is important to remember that digital transformation can’t be
treated as an isolated IT project because it requires a fundamental transformation of the business
structure. Funding and resourcing for implementing a digital transformation strategy should not
just come from the IT budget.
For example, an eCommerce website is delivering a poor user experience that’s impacting sales.
Marketing and sales departments benefit directly from a better eCommerce experience. They
should also be responsible for part of the budget and be involved with the development of the
website.
Participation is important
A successful digital transformation requires a strong foundation by creating the right culture in
the company. Employee concerns need to be addressed thoroughly as, most of the time,
employees feel intimidated by the introduction of new technology. 30% of SMB owners said that
one of the biggest hurdles was their team’s resistance when implementing digital transformation.
Educating your employees on the benefits of digital transformation can be of great help.
Business owners can demonstrate how an online tool can help them increase their productivity.
Moreover, necessary training should be provided to the team. This way, they will feel
empowered to use the technologies effectively to achieve their career.
Empowering Employees with Relevant Data
Data is the most crucial key to executing the right business decisions. You must focus on using
technologies that allow your team to extract value and insights from various datasets. The
insights can be used productively for better business growth. Correct insights can help you better
understand what customers and employees want and need so that you can design the most
relevant products and processes to improve efficiency and increase sales. However, It is
challenging for businesses operating on smaller scales as datasets get larger and more complex.
AI-driven technologies, for example, machine learning, will be used widely for processing and
analyzing a large amount of data. Investing in these tools can help you make effective data-
driven business decisions.
insights can be used productively for better business growth. Correct insights can help you better
understand what customers and employees want and need so that you can design the most
relevant products and processes to improve efficiency and increase sales. However, It is
challenging for businesses operating on smaller scales as datasets get larger and more complex.
AI-driven technologies, for example, machine learning, will be used widely for processing and
analyzing a large amount of data. Investing in these tools can help you make effective data-
driven business decisions.
Getting Great Technology Partners With SMB Experience
We understand that, as a small business, you might not be able to hire a big IT team due to a lack
of resources. But you can still outsource most of your IT tasks since SMBs have different
challenges and need a separate IT strategy compared to bigger businesses. Outsourcing is always
a budget-friendly option for smaller businesses. This lets you focus your budget on areas that
have the greatest impact.
The best would be to look for the right technology partners and vendors that have extensive
experience and knowledge working with small businesses. When outsourcing, the service
provider should recommend in-budget solutions that are compatible with your existing IT
infrastructure. They should help you identify areas that can generate the highest ROI.
Guarantee Indefectible Integration of Business Systems
Most digital transformations are designed to rationalize operations, increase efficacy, and
improve the customer experience. It’s important that all your business systems communicate
with each other smoothly. When business applications like finance, eCommerce, and customer
services are connected, they are turned into compatible platforms. It helps you to break down
internal silos, enhance collaboration across departments, and build a customer-centric
organization. In addition, cloud computing is making it much easier for small businesses to
integrate various software applications.
Not All That Glitters Is Gold
Before deciding on which digital transformation initiatives to implement, it is very important to
get a clear idea of the needs and wants of the company. Clarity on business vision and business
objectives is an essential part. We agree that It’s tempting to implement every new technology
that promises the moon. The reality is that the wrong choice will use up your IT budget without
much to show for it. Business owners should Identify areas that will yield the most meaningful
results.
get a clear idea of the needs and wants of the company. Clarity on business vision and business
objectives is an essential part. We agree that It’s tempting to implement every new technology
that promises the moon. The reality is that the wrong choice will use up your IT budget without
much to show for it. Business owners should Identify areas that will yield the most meaningful
results.
Conclusion
Starting a digital transformation initiative could be irresistible, but with careful and mindful
planning, prioritization, great outsourcing partners, and employee education, you, too, can
benefit from the power of technology.
benefit from the power of technology.
